War Dream Or Impossibility American President John F....

Michael Dombrovsky Mrs.Healy ENG2DI-03 26 October 2015 End to War: Dream or Impossibility American president John F. Kennedy once said, â€Å"The cost of freedom is always high, but Americans have always paid it. And one path we shall never choose, and that is the path of surrender, or submission†. War has been an everyday occurrence in the lives of ordinary people in developing countries. Ever since the invention of the sword, nations have waged war on their enemies. Through a combination of various fiction and nonfiction texts, the Interface English textbook by Joan Green, explore the theme of â€Å"Freedom from War: DREAM or POSSIBILITY?†(83). This unit explores the history of war, people s experiences of war, and the aftermath of war. Freedom from war is but a dream. In a world where people are shooting each other, tolerating violence towards each other, and bombing each other, freedom from war is clearly not a possibility. Gun violence is an inherent part of human nature. To begin with, ever since the explorers discovered North America they were shooting everyone. Written as a poem about the past, Jeannette C. Armstrong explains in â€Å"History Lesson† what happened after the first European explorers got off Christopher Columbus’s ship. â€Å"Out of the belly of Christopher s ship a mob bursts†¦ Shooting buffalo, Shooting each other left and right†(85). This quote is an allusion to the many wars and conflicts that happened since the explorers came to North America. The most famous ofShow MoreRelatedThe World Of The Space Race1887 Words   |  8 Pageswas it one of the ways the U.S tried to fool us into believing they really did land on the moon? The Space Race wasn’t only about being the first to land on the moon but would also be a major sign of dominance over the Soviet Union during the Cold War. Many believe the U.S was not capable of accomplishing this so they had no choice but to fool the world into believe they landed on the moon and won the Space Race. To find my sources I used a series of databases and documentary sites to find informationalRead MoreThe World Of The Vietnam War7446 Words   |  30 Pagesis introduced for linking on the Internet; Kellogg s Pop Tarts pastries are created; Sonny Cher make their first TV appearance in American Bandstand†; rights activist Malcolm X is shot dead; the Gemini 3 launched the first US 2-man space flight; and the first United States combat forces arrive in Vietnam. This was not the start of the Vietnam War since the war actually started in 1955, pitting Communist North Vietnam against anti-Communist South Vietnam. The United States believed it had to protectRead MoreGender Pay Gap14271 Words   |  58 Pageslies evidence of significant discrimination — covert if not overt.Women do not realize the enormous price that they pay for gender wage discrimination because they do not see big bites taken out of their paychecks at any one time, Evelyn F. Murphy, president of The Wage P roject, a nonprofit organization that works on eliminating the gender wage gap and author of Getting Even: Why Women Don t Get Paid Like Men and What To Do About It, told a congressional panel last year. In her book, she toldRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesservice purchase, he or she tells six other potential buyers. In contrast, a dissatisfied consumer informs 25 other potential buyers. That is the leverage of quality in shaping consumer sentiment, which is vital in powering the two-thirds of the American economy that is consumer-driven. Therefore, as companies again go back to the business basics, this is a reminder of the most fundamental of those basics: Company managers need to recognize that a business’s income comes from its customers, not fromRead MoreOrganisational Theory230255 Words   |  922 Pages. Organization Theory Challenges and Perspectives John McAuley, Joanne Duberley and Phil Johnson . This book is, to my knowledge, the most comprehensive and reliable guide to organisational theory currently available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of work

The Difference Between Working in Air Asia and Malaysian Free Essays

The difference between working for Air Asia and Malaysian Airlines ( MAS ) Are you looking for a job in airline company, but do not know which one to choose? Your query will surely be answered as we move along in this composition. Working in the airline industry is a truly wonderful choice as it’s exciting, fun-filled yet lucrative. In fact, they are merely two prestigious airlines in Malaysia, namely Air Asia and Malaysian Airlines ( MAS ). We will write a custom essay sample on The Difference Between Working in Air Asia and Malaysian or any similar topic only for you Order Now So which one will be a better choice to work for? To be a better choice, it must excel in several aspects, which are salary and benefits, potential for personal development as well as administrative system. Firstly, salary and benefits, which usually are the main attractions in job searching. Air Asia offers their employees relatively high wage, which is approximately 20% higher than their main contender – MAS. Moreover, benefits provided by Air Asia are too good to be true! Benefits include a 5-day work week, life insurance, annual free flight, employee discounts, compassionate leave, etc. On the other hand, MAS offers a lower salary as compared with Air Asia. Furthermore, employees of MAS do not enjoy attractive benefits like what Air Asia has to offer. Evidently, Air Asia has won this aspect hands down. Secondly, personal development is a key element in our lives, that is to say, life can be rather stagnant and meaningless without personal development. Air Asia caters to their employees need in this aspect by creating an environment that is conducive to personal development and having a series of stratagems that could out-think its opponents. One of the stratagems is that any employee, regardless of background, can request to have a â€Å"job-switch† and promotion at any time. With that in mind, you can start working as a ground crew and years later you become a captain! Whereas Air Asia’s arch-rival, MAS, is unconcerned about the employee’s personal development as a key element of life, thus initiatives have yet to be implemented. Air Asia wins another point by executing such scrupulous plan. Lastly, the administrative system implemented in the airline is also crucial to provide a better working experience. The CEO of Air Asia, Tony Fernandes believes that open communication with all the employees lead the airline to success. He has implemented open-door policy since the establishment, thus being accessible by anyone working in the airline. This policy has helped reduce bureaucracy and hierarchy, and the employees appreciate it a lot as it gives them the right to speak up and give new ideas. Whereas MAS, which has a bureaucratic administration, is less favorable to its employees. Under this circumstance, to lodge a complaint or make a request, employees need to go through endless red tape. This results in less productivity in the airline and a dull working experience for the employees. Again, the open-door policy by Air Asia creates a better working atmosphere for the employees, and hence stands the airline in good stead. In a nutshell, Air Asia has outshone its adversary – MAS in several ways, namely, offering better salary and benefits, creating higher potential for personal development as well as having more preferable administrative system. As shown above, Air Asia is a better airline to work for. How to cite The Difference Between Working in Air Asia and Malaysian, Papers

Global Brand and Analyze its Marketing and Advertising Campaign

Question: Write a detailed analysis on how the advertising for the brand has changed over the years, what marketing and advertising strategies the company uses, how the organization takes into account Consumer behavior, trends and attitudes, what the values and beliefs of the brand are and its consumers, how the brand positions itself against its competitors and how this may vary upon country? Answer: Introduction In today more competitive, challenging and fast growing business era, advertising is one of the most significant and powerful tools for the business organization to promote the product/services, increase sales, and enhance customer satisfaction rate and profit successfully in the global market effectively. Moreover, advertising and marketing strategies adopted by the companies also play a major role in enhancing the positive and true value of the organizations in the mind of current and potential customers effectively. In addition to this, it should also be noted down that, when a particular company or organization adopt an advertising program or camping to an local, global and international audience, it face a lot of serious issues that may impact on the overall marketing and business strategies. For example, in adopting an advertising program to an international audience, the company may face political, legal, cultural, communication, cross-cultural issues or problem directly or in directly. Distance and time, cultural nuance, issues associated with identifying a true market need etc are the issues that present when adapting an advertising program to an international audience. Summary This paper evaluates the companys brand competitive position in the market. This paper wants to evaluate the companys brand remaining competitive position in the market. As a branch manager, your job is reviewing all publically available information related to the companys brand and the selected product category. This paper is a detailed analysis of the product category and the brand to identify the product/brand competitive position in the market. This research paper conducts market analysis of product category through evaluates the current market situation of the companys brand. This analysis provides a short review of the current market position of the brand and the challenges facing the brand from its direct competitors in the market. This paper analysis brand of the company through evaluate the marketing strategy of brand, target market and segmentation approach of brand, brand positioning, and evaluates the 4Ps of brand (product, price, place, promotion). At the same time, this paper recommends three key recommendations for improving the distinctive competitive position for the companys brand on the basis of market analysis and brand analysis. For this paper selects Colgate as a brand that is the world famous toothpaste brand. Colgate is a sub-brand of Colgate-Palmolive. Market Analysis of Product Category The Current Market Situation for the Toothpaste of the Colgate Brand: In recent times, the Colgate is the most trusted brand in the toothpaste category in the worldwide. It is the first brand that it comes to oral case that means many generations grew up with Colgate brand. The Colgate brand has faced competition from time to time, but it has fought back easily and remains its competitive position through sustain market share. In the 1960-70, Forhans was the main competitor brand of the Colgate that is completely forgotten at present time (Colgate-Palmolive Company, 2015). Moreover, Binaca that later became Cibaca also created challenges of brand, but it got taken over by Colgate. The Colgate is the dominate brand in the toothpaste segment and the fewer number of brands available in this category. Colgates was the first introduced toothpaste in a collapsible tube in 1896 in New York. After that, in 1967, Unilever launched the first gel toothpaste in the world that is famous as Close-up. Close-up obtained an important market share that forcing Colgate to introduce similar products and changes their strategies. After the Close-up established its position in the market, the Colgate also introduced Colgate Gel, but it has not beat Close-up in the gel category. Colgate remains its overall market share and maintains its competitive position in product line of toothpastes (Zentes, Morschett Schramm-Klein, 2008). In recent times, Colgate accounting around 55% market shares in the toothpaste category, while Close-up, Oral-B, and Pepsodent are still attacking the customers in the market. In addition, Pepsodent and Oral-B has created competition of Colgate in the general toothpaste category. Moreover, brands such as Sensodyne and Paradontax have come in with aggressive marketing strategies as created small sub-categories in toothpaste segment as sensitive toothpaste that impacted on the Colgate position in the market. Colgate responded with Colgate Sensitive, but Sensodyne still has a larger market share in the sensitive toothpaste market. Moreover, for fight the sub-segments, the Colgate brand applied a sub-branding strategy as it has launched sub-brands such as Colgate Gel, Colgate Sensitive, Colgate Herbal, Colgate Active Salt and Colgate Total to maintain its competitive position in overall toothpaste segment (Jain Jain, 2012). At the same time, other players such as Unilever and PG are not very keen to take Colgate-Palmolive sub branding strategy that helped the Colgate to head-on in its main product line. The Colgate has started carving smaller segments for themselves with a focused marketing strategy that helped it for managing to remain leaders in their respective sub-segments. Moreover, through a large series of extensions, the Colgate brand has increased its share of the market from around 52.4% in 2011 to approx 54.5% in 2012. The extension strategy looks to have worked for the Colgate brand in retaining and marginally growing its market share. Moreover, in the long run, this brand extension strategy will be effective of the Colgate to maintain its competitive brand position in the market. In some countries Colgate has other brands such as Elmex and Dentagard as well as Cibaca in India after acquired it. The below graph shown the current trends of the Facebook, YouTube and Twitter analysis of toothpaste brands. The below graph indicates the Colgate masters in the Facebook, YouTube and Twitter. This graph represents that in terms of fan numbers and fan growth, Colgate is way ahead of the rest in the toothpaste brand. Colgate managed to engage the best with its fans or followers in social media sites and the brands uses a good number of engagement oriented posts other than competitors that helped it to maintain their competitive position in the toothpaste segment (Raghupathi, 2013). The Colgate brand and their admin posting content round the clock. The admin is finding the right time to post on social media sites so the fans can view them is another. The Colgate brand has a well spread out posting routine that helped it to maintain their brand reputation in between the people. (Source: Raghupathi, 2013) Brand Current Position Analysis Segmentation and Targeting: Segmentation: Segmentation is the process to identify different customer segments existing in a particular sector by using various segmentation methods including demographic, behavioral, geographic and psychographic. In behavioral segmentation strategy, the customers are categorized on the basis of brand usage, benefits, price sensitivity, etc., while demographic segmentation is performed by considering various factors such as age, gender, income, occupation; education, social class, etc. to segment the potential customers. In addition, physiographic segmentation strategy is based on the state of mind of customers such as lifestyle, attitude, views, general opinions, beliefs, personality, motives, etc. All these variables should be used by the firm with the combination of other strategies to effectively segment the customer profiles. In geographic segmentation, the company can segment its potential customers as per the geographical units such as nation, cities, regions, etc (Xiao, 20 11). At the same time, firm can effectively segment its customers on the basis of demographic segmentation strategy. Through this, firm can segment the customers on the basis of their income level into different categories such as high income, mid income and low income people by offering them different types of services and facilities. In addition, age based segmentation can be possible in industry due to its categorization into young and old customers with age limit of up to 35 and 65 respectively. Psychographic segmentation strategy can also be applicable because through this, firm can categorize its customers on the basis of life stages such as single, family (Stone Desmond, 2007). Targeting: After segmentation, marketers target segments, which is more effective in perspectives of size, purchasing power and growth potential. Target strategy is related to the selection of potential customers, who are preferred by the company to sell products and services. As per target strategy, it is necessary for the firm to select appropriate customers from the segmented markets to determine and deliver the needs and requirements of a particular segment. Apart from this, on the basis of demographic segmentation, the company can target low and middle income customers for the new brand Colgate (Smith, Fischer, Yongjian, 2012). Positioning: Basically, positioning strategy is related to the approaches that are used to develop a brand image among the customers and encourage them for repetitive purchasing of the products and services. In order to develop brand position of the Colgate in the market, the organization can focus on the price-focused positioning strategy to target the low income ad price sensitive customers such as leisure customers successfully. Through this strategy, the organization can provide low priced product in market with the consideration of basic features to develop its brand image. In order to compensate the opportunity loss of low pricing strategy, the organization can use effective distribution strategy by providing registrations services for the regular customers to increase its operational efficiency and profit level and provide effective services (McCabe, 2013). Product, Price, Place, Promotion: Product: the company would provide the different products as well as services related to personal care such as: toothpaste, shaving cream, deodorants, cologne, etc. But the company would provide the Colgate as a major product to the customers at global level through divided their services in the different areas. Moreover, through divided their services in the different area, the company will be able to easily deliver its services of the different segment customers (Luo, Fan, Zhang, 2012). Price: Price of the products and services is majorly play role into the success of the firm. In addition to this, the organization should have an effective pricing policy. According to this, the organization should charges very low cost price for the Colgate product from the customers as compare to others. Place: In recent time, the company should be established different offices and branches in the different nations in order to fully satisfy all the need of patients and their families in an effective and proper manner. Moreover, it should also uses different tools of information systems to provide services of worldwide customers at 247. Use of IT reduce the time and improve the effectiveness of its services that helps it to cover the market and maintain its competitive position in the marke (Kwon Lennon, 2011). Promotion: the company should promotes its Colgate brand through the use of different marketing channels, promotional activities and market strategies such as TV or newspaper advertising, sales promotion, internet marketing, social media marketing, public relation, etc. In addition, the organization should also select the marketing strategy or practice for the particular market or region by looking at segment market and target market (Kurtz, Mackenzie Snow, 2009). SWOT of Brand: The below picture shown the SWOT analysis main elements. SWOT analysis is conducted for knowing the market conditions of the Honeywell Company. (Source: Green Lane Group, 2014) This analysis included four major things in this about the brand that are as follows: Strength Weakness A strong brand name Market share Good reputation Expertise and skill Low or no market share No brand loyalty Lack of employee experience Inefficient company processes and procedures (McCabe, 2013). Opportunity Threats A growing market. Increased consumer spending. Legal changes which make selling abroad (internationally) easier Changes in society such as an increase in birth rates (Kwon Lennon, 2011). Competitors Government policy Taxation rules which reduce the firm's or consumer income A change in consumer habits which makes the firm's products less appealing to the target market (Stone Desmond, 2007). (Source: Colgate-Palmolive Company, 2015) PESTEL Analysis PESTEL analysis means the analysis of political, economical, social, technological, legal and environmental factors those are the external factors of the business and changes in these factors impacts on the performance and success of the company. Political: Colgate brand has been available in many countries that created them political risks. Different countries taxation policies, employment laws and business regulation created risk of Honeywell. Moreover, government instability and high corruption rate of countries created political risk of Colgate brand. Economic: Economic low growth rate of the US, UK and several other countries after global financial crisis 2007-08 created economical risks of Colgate brand, so the brand focused on economic booming countries such as Asian region nations. Moreover, changes in exchange rates of countries in context of US have been created economic risks of Colgate brand (Lovelock, 2008). Social: In the US and UK, customers prefers to secure, high quality, sensing, scanning, and mobility products that will be beneficial of the Colgate brand. Moreover, high educated and technology preferred customers of UK and US will play role of improve sales and revenue of the Colgate brand. Technology: Changes in technology and innovation of new technologies related to aerospace, automation, performance materials and technologies and transportation system creates challenges of the Colgate brand. Legal: The US, UK and other country law needs that without properly followed the copyright and patents law Colgate brand manufactures technologies related products and services that created challenges of the brand. Environmental: Changes in global climate, increase temperature of earth, decline in forest and impacts of natural beauty decline tourism activity in all countries that required demand or need of environmentally friendly products and services. Colgate brand invests and manufactures environmentally friendlier refrigerants and materials used in the production of products to manufacture environmentally friendly products and services that will help the company to maintain its position in the worldwide market (Paley, 2006). (Source: Strategic Consulting, 2013) So, the PESTEL analysis indicates that all external factors created risks of the Colgate brand but the company wide variety of high-performance or environmentally friendly products, process technologies and automation solutions will be helped it to maintain or improve its position in the global market. Porter's Five Force Analysis Porters five force analysis indicates the potential success and current situation of the industry that helps to assess the effectiveness of Colgate brand. Following is the analysis of Colgate brand five forces of competition: Competitive Rivalry within Industry: In recent time, the internet reach between the people of all around the world has growth rapidly that attract the competitors to enter in toothpaste and toothbrush industry that enhance competition in the industry. Pepsodent, Close-up, and Oral-B are some of the main competitors of Colgate brand those create rivalry in the toothpaste and toothbrush industry. Other competitors improve their position in the industry through business expansions and enter in several markets that may affect the revenue, market share, and current situation of the Colgate brand in the industry, but large market share in the industry reduce impacts on company of rivalry in the industry (Lehmann Winer, 2008). Threats of new entrants: Threats of new entrants are very high in the toothpaste and toothbrush industry due to d few organizations dominating position in the industry on the basis of its strong reputation or brand value in the market (Berger, 2011). In additional, requirement of outstanding distribution channels, huge funds or resources and already established brand in the market also create entry barriers of new entrants, which is beneficial of Colgate brand to maintain its competitive position in the market. Bargaining power of suppliers: The high market share and high growth rate of Colgate brand offers business that increases its power of other suppliers in comparing to its competitors in the market. In addition, the high bargaining power of the company enhances its ability to deliver services to customers in time. Bargaining power of buyers: In recent time, individual customer bargaining power is low but due to enter in new global and international companies in the market, customers bargaining power increases that forcing the Colgate brand to provide different products of them at low prices (Nag, 2008). Moreover, it might be affecting the position of Colgate brand in the industry, so it should be more focus on quality of products and product differentiation. Threats of substitutes: Substitutes treats are high for Colgate brand due to other types of toothpaste such as Gel, Sensitive, and Herbal are also increased in the past some years that impacts on the market of the company in the world (Lehmann Winer, 2008). Marketing and Advertising Strategies Colgate brand would be developed marketing and positioning strategy for create and improve its position in the US and worldwide market between the many competitors. The promotion and advertising is an important tool of the marketing strategy to create position and brand value of the company in the global market (Nag, 2008). The promotion can be helpful to make aware about the features and qualities of the products and services to the consumers. Moreover, Colgate brand will be created its position in the global market that it provides the quality products and services at affordable price in the worldwide market. For promotion of product protect cleans your breath while it cleans your teeth, and quality products for customers, digital marketing and online marketing is quite significant to increase the Colgate brand image in the market. Colgate brand is used the social media and online sites such as LinkedIn, YouTube, Facebook, etc to maintain proper communication with target customers and improve its position in the market through considered the response or feedback of the customers related to products. Moreover, Colgate brand also creates its position in the market through participates and sponsor of events, support government environmental protection program, create awareness of people to protect nature or environment, fairs and sports (Berger, 2011). This strategy will be created brand image of the Colgate in between the people. In addition, Colgate brand main important aspect of business is advertising. Colgate integrated all forms of media and promotions forms such as use television ads, news paper or magazine ads, in store display, hidings, internet contests, social media, and event sponsorships. Colgate advertising approach does not have to be crowd-specific, but it has to be target oriented. Colgate has been used famous celebrities at different countries have different celebrities is being used as their spokesperson to promote its brand (OGuinn, Allen, Semenik Scheinbaum, 2014). It also used different advertising campaigns to target children and adults. Brand Recommendations for Focal Brand In the current time, different kinds of ways, strategies and methods are used by the organizations in order to improve the brand. For example, in order to improve the brand Colgate, the organizations should be analyzed the need and requirement of the customers and then focus on the demand of target customer. The organizations should design the brand according to the market need and customer requirement to provide proper care of the customers and enhance their revenue. At the same time, it can be said that, the organization should use also several marketing, promotional and strategic strategies should be used in order to create brand image to meet the demand of target customer. It is because these strategies would help the organization in achieving competitive advantages in an effective and more significant manner. Moreover, the organization should also focus on providing better environment and infrastructure in its organizations and open new branch offices to attract the customers an d increase its market share significantly (Dawson, Larke, Mukoyama, 2006). Moreover, the organization should also emphasize on the quality aspects of its brand products and services significantly to influence the buying behavior positively towards its products. At the same time, marketing department of the Health care organization should increase its presence on online business/services and include integrated marketing communication such as social media, website promotion, personal relationships, etc. to develop awareness about its new brand Colgate and build its brand image in premium segment effectively to generate revenues and profits extensively. Apart from this, the organization would also need to use different steps of new product development process in developing a brand image of Colgate in the market. It is because the development of the new brand Colgate is significant and innovative process of bringing a new brand in the market place in an effective and proper manner (Carayannis, 2010). Moreover, the organization should also attain its important market domination with the help of its clever marketing strategies and product innovation. On the other hand, it should also be noted down that, marketing and promotional strategies as well as efforts should be designed by the organization to appeals those customer who never used the new brand Colgate of organization. At the same time, it is also found that, organization should also design its brand to generate the impact unlike its competitors. It means organizations should use a unique design patter with a lot of different features that assist organization in creating a unique image of the brand Colgate in the mind of patients in an effective and proper manner. Moreover, the organization should mainly focus on the customers focused marketing because it would help it in creating a unique brand identity in the global market. Additionally, it should also be noted down that organization should also focus on the developed marke t because in these markets purchasing power of the consumer plays a significant role in the success and growth of the organization (Capon Hulbert, 2007). At the same time, the use of effective and competitive STP (Segmentation, targeting, positioning) strategies will be beneficial for the organization to increase the brand competitiveness in the market, but, in order to increase demand of its online services. The organization should adopt effective practices to reduce the negative impact of the external factors such as social, demographic, economical, technological, etc. on its organizational operations. Hence, organization should adopt better marketing and strategic strategies to recall the existing problems related to decreasing demand of online booking. On the other hand, online promotion strategy should also be used by the organization as an innovative strategy to promote its new brand Colgate in the market by using online tools including social media and its website. In the same manner, with the effective use of digital technology, organization can effectively promote its brand among the customers with fast access that can genera te more business for the organization (Amason, 2010). Apart from this, healthcare organization should also consider some other marketing aspects such as marketing mix, market analysis, marketing auditing, etc. in creating the image of new brand. It is because this strategy would to bring innovation and improvement in its promotional practices. It should focus on price sensitive patients in market due to adverse impact of economic slowdown on the income level and purchasing power of people. In addition, organization should also adopt an innovative branding strategy because it would focus on the basic features with quality at low price to attract patients. In addition, marketing management of organization should offer the better and quality brands by maintaining quality standards at low price to positively influence the buying behavior of people (Bischoff, 2011). The organization should also develop good relationship with the different external parties to support the marketing department in order to increase creditability. This would be more beneficial for the organization to develop relationship with others and to create more opportunities in the target market for the new brand Colgate. Apart from this, the organization should also focus on other communication channels such as social media, telephone line services, etc. for improving the services conveniently. In addition to this, through this, organization can be enabled to target the customer, who does not know how to use the internet or online process. Moreover, the organization should also develop good relationship with the customers by using feedback system on social media and its website to know the perception of the people about the performance of about the new brand Colgate for future betterment (Bidgoli, 2010). On the basis of this information, the organization can develop its servi ces and improve them significantly to generate good customer or patients experience as compared to the competitors. In addition, the organization should include new trends of marketing such as cyber marketing, green marketing, digital marketing, etc. that will be helpful to avoid any negative impact of technological threats in future. On the other hand, the company should also use loyalty schemes such as membership cards and loyalty cards to develop customer loyalty towards the new brand Colgate. References Amason, A. (2010). Strategic Management: From Theory to Practice. UK: Taylor Francis. Berger, A. (2011). A Strategic Analysis of Colgate ÃÅ' s toothpaste product line: Marketing Strategy. Germany: GRIN Verlag. Bidgoli, H. (2010). The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising, and Global Management. UK: John Wiley Sons. Bischoff, A.L. (2011). Porter's Value Chain and the REA Analysis as an Accounting Information System. Germany: GRIN Verlag. Capon, N. Hulbert, J. M. (2007). Managing Marketing in the 21st Century: Developing and Implementing the Market Strategy. Wessex Publishing. Carayannis, E. (2010). Strategic Management of Technological Learning. USA: CRC Press. Colgate-Palmolive Company. (2015). Our Company. Retrieved from: https://www.colgate.co.in/app/Colgate/IN/Corp/HomePage.cvsp Dawson, J.A., Larke, R. Mukoyama, M. (2006). Strategic Issues in International Retailing. NY: Routledge. Green Lane Group. (2014). Regional SWOT analysis. Retrieved from: https://www.ruraldevelopment.org.uk/northwoods/projects/completed-projects/ben/regional-swot-analysis/ Jain, V., Jain, A. K. (2012). The Mantra of Branding-A Case Analysis of Colgate Toothpaste in Dehradun, India. Asian Journal of Business and Economics, 2(2.1). Kurtz, D.L., Mackenzie, H.F. Snow, K. (2009). Contemporary Marketing (2nd ed.). US: Cengage Learning. Kwon, W. S. Lennon, S. J. (2011). Assessing college women's associations of American specialty apparel brands. Journal of Fashion Marketing and Management, 15(2), 242-256. Lehmann, D.R. Winer, R.S. (2008). Analysis For Marketing Planning (10th ed.). USA: Tata McGraw-Hill Companies Inc. Lovelock, C. (2008). Services Marketing People, Technology, Strategy (5th ed.). USA: Pearson Education, Inc. Luo, J., Fan, M., Zhang, H. (2012). Information technology and organizational capabilities: A longitudinal study of the apparel industry. Decision Support Systems, 53(1), 186-194. McCabe, M. B. (2013). US Hispanics Go Mobile: Adoption And Marketing Engagement Trends. International Journal of Mobile Marketing, 8(2). Nag, A. (2008). Strategic Marketing. USA: Macmillan. OGuinn, T., Allen, C., Semenik, R. Scheinbaum, A.C. (2014). Advertising and Integrated Brand Promotion (7th ed.). USA: Cengage Learning. Paley, N. (2006). The Manager's Guide to Competitive Marketing Strategies. USA: Thorogood. Raghupathi, R. (2013). Colgate Masters Both Facebook And YouTube While Oral-B Takes Custody Over Twitter. Retrieved from: https://www.business2community.com/social-media/colgate-masters-both-facebook-and-youtube-while-oral-b-takes-custody-over-twitter-unmetric-report-0564273 Smith, A. N., Fischer, E., Yongjian, C. (2012). How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?. Journal of Interactive Marketing, 26(2), 102-113. Stone, M.A. Desmond, J. (2007). Fundamentals of Markets: A Critical Evaluation, New York: Taylor Francis. Strategic Consulting. (2013). PSE Strategic Consulting. Retrieved from: https://www.psestrategicconsultants.com/#!pestel-analysis/zoom/mainPage/image130h Xiao, J. (2011). The Research of Development Strategies about Henan Textile Industry Cluster Based on SWOT Analysis. Shandong Textile Economy, 12, 006. Zentes, J., Morschett, D., Schramm-Klein, H. (2008). Brand personality of retailersan analysis of its applicability and its effect on store loyalty. The International Review of Retail, Distribution and Consumer Research, 18(2), 167-184.

Learn How to Get Better at Math with These Effective Tips

Are you an A grade student? But mathematics is where your intelligence is just stuck ? You can’t help putting off your math assignments? Has your math teacher given you an assignment? Do math courses scare you? Solving math problems is the biggest source of your anxieties. You want this to end but don’t know what to do? We can feel you and this article will show you how to get better at math and do your assignments in a better way. Quick Links 1. How to Get Better at Math? 1.1 Face the Fear 1.2 Poor Math Skills 1.3 Take Your Time Before Launch 1.4 Understand Concepts 1.5 Relate Math to Real Life 1.6 Visualize the Problem 1.7 Handwriting Should be Legible 1.8 Practice, Practice and Practice Math is a headache. Isn't it? At times it seems like a person is learning a new language!! Amongst all the complex subjects, students in high school and college often struggle to solve mathematical problems. Believe me! Math is by no means complex. While solving mathematical problems, students face issues because of their own perception. Yes, the pre-mindset of not being able to solve it correctly is the monster that kills grades. 1. How to Get Better at Math If you have made as far as reading this article, it shows that you are determined to find out how to improve math skills and get better at it. There is one thing that you need to keep in your mind, math is all about practice. It is not something that you can learn just be reading. So, grab your pen or pencil and start practicing. Know that we have got your back; in this article, we have discussed effective math tips and tricks for solving math problems and overcoming your math phobia. There are many things that you need to keep in your mind in the journey of how to get better at math. Some of those are mentioned below, sit tight and read away. 1.1 Face the Fear When you hear the word math, what comes to your mind? Well, it must be fear in most of the cases. Emotions get associated with fear. To kill the fear, courage is necessary. Read on to master the techniques of solving hard math problems with courage and confidence 1.2 Poor Math Skills? Poor mathematical skills are not the reason. You must be wondering! How does a student with poor score is being blamed for poor math skills? The blame certainly exists but on something else. Many students scream when it comes to memorizing mathematical methods in the examination hall. As mentioned above, the idea is to practice, only then your skills will improve. It is not about you being less skillful, you are like all the students who get an A grade in Math. It is about building your own skill and working on it. Long Term Memory However, choosing the correct equation and remembering the perfect methodology are important if you are looking to get ahead with your math paper. Again, the only way you will be able to memorise all these methods is if you practice and solve the math problems. Isn't it challenging for you to get a hold of these things when it comes to solving questions? Long-term memory is the key to success and ace at a mathematical problem. So, the fact that you can't memorize formulas doesn't mean that you don't possess math skills. To solve this problem, consider the following techniques: Make yourself familiar with the formulas beforehand by practicing. Don't simply cram them, understand the connection between the formula and its meaning. Watch different video tutorials to increase your understanding. Use flashcards to memorize them effectively. Solve math problems that make use of the different formulas for better clarity. 1.3 Take Your Time Before Launch Solving a question you practiced at home sounds amazing. Hold on! There is no need to rush. Math has a deceiving nature. The overconfidence to solve an equation may trap you. It is essential to read the question carefully or at least twice. The rush to solve may cause you to lose grades and in extreme cases, get you a big zero. Lucky for you, the issue is solvable. You must be familiar with the concept of word problem from your Math class. Keep that lecture in mind before starting the solution. Yes, take your time to read math word problem; the answer is hidden in the question itself; all you need to do is pay attention and read it carefully and not jump straight to solving it. 1.4 Understand Concepts Simply relying on cramming formulas isn't enough for you to understand the math concepts. If you don't understand the basic concepts behind what you are doing, that will only make it difficult to solve the problems. Before you start, make sure that your mathematical concepts are clear and you're aware of what you're doing.1.5 Relate Math to Real Life Applying math problems to our daily life and how math is used in real life can help increase your understanding. Form a study group with your friends to test math problems in reality, it will be fun and will also aid in the learning math process. In fact, a fun maths study group can actually help enhance your skills. 1.6 Visualize the Problem The most productive technique is visualizing the mathematical problem. Often, we have difficulty understanding math problems all together; if we break it down with the aid of drawings or pictures, the problem becomes solvable. Now you must be thinking that not everyone is an artist to draw spectacular visuals. Well, you don't need to be one; a simple picture or drawing that is enough to serve the purpose. 1.7 Handwriting Should be Legible A single mistake of the minus sign can be your nightmare in math. If handwriting is clear and neat, such careless mistakes of signs or symbols should not happen. Teachers do not bother to understand what students intended to write; for them, what is written is what the student really means. Unfortunately, they rarely give an edge to the students in these situations. 1.8 Practice, Practice and Practice Practice makes a mathematician perfect. Whatever the level of math problem is, if you practice enough then you can nail it. This strategy is followed by toppers. Yes, do not take it as an exaggerated statement. Effective practice will allow you to have the correct methodology on your fingertips. When you practice repeatedly, other skills also establish. For example, your friends will ask you to teach them. It will further boost your confidence to solve the mathematical questions. Also, go the extra mile and practice additional problems. Start with the simpler ones and as you get comfortable with them, move to the more complicated ones. This is how to get better at math. Have you understood the secret? If not, continue reading and you surely will. Take a Helping Hand Math can take a toll on you even after excessive practice. There is no shame in accepting if you are having an issue with math, most of the people in the real world struggle with the subject too. It is perfectly natural and all you need is guidance and push in the right direction. Experienced masters of mathematical problems are the gurus to solve hard problems. 5StarEssays is a house of such experienced essay experts who will give you the needed guidance. They have polished their problem solving skills after years of experience in the field. Place an order now to reach them and receive an outstanding solution easily for your math homework.

Secrets to Creating a Compelling Book Title

Secrets to Creating a Compelling Book Title Lets face it, a book is judged by its cover and its title. Authors and publishers work hard to come up with their title to convey a specific feeling, and that feeling needs to fit within its genre. If it doesnt, then the book wont perform the way that it needs to on the market.Titles are an important part of the creative process and having a title that pops will help your book sell better and make it so that the publisher doesnt want to change it during the publishing process. Plus, having a title that is compelling completes the writing process and makes it feel more finalized. It will help build your confidence and ensure the ability to market your book better to agents and publishers.The title should convey the genreRachelle Gardner wrote a blog post about the topic of creating a compelling title. One of the first things she says is that shes seen many titles that dont fit within their genre. The title should convey the genre. Gardner said shes seen titles that were too serious fo r comedic books, contemporary titles that screamed historical romance, and so on. If someone reads the title, they should know what theyre in for, and it should give them the feeling of the genre. Theres nothing worse than a book that suffers from an identity crisis that starts with the title.Once the genre is firmly identified, which is probably something that should happen before even writing the novel, then think about the tone and feel the title should convey to the reader. Is the book serious? Is the book funny and witty? Is the book erotic? Who is the intended reader? These are all questions that can be used to hone the tone the title will convey to the reader.If youre not sure what the tone of your book is, then spend some time reading through it to see if you can pick up where on the spectrum it falls. A campy horror novel shouldnt have an overly serious tone to the title, and a serious contemporary novel about loss shouldnt have a snarky title that has the tone of a comedy. Readers make their choice about a book based on the tone the title sets and that can be something that makes or breaks their choice to look into your book. After the tone is determined, then its time to do some research.Determine the tone of your book before determining a title. Photo by Amy Shamblen on UnsplashConsider other authors habitsAuthors shouldnt be afraid to look at what other authors are doing. We mimic writing styles, ideas, marketing, and tropes. Titles are part of that process. Something to do is look up books in the same genre as your book. You can find any many as you want, but for the purpose of this exercise, it should be at least ten and no more than twenty. Think about how each title makes you feel. Write down your thoughts and feelings about each title. Next, write down how you think each title fits into the genre. Do they use similar words that are specific to the genre? Is there a trope they play off of that is genre specific? Is there anything else in their title that conveys a clear genre and tone?One of the final exercises is to make a list of similar words, tones, and feelings that all of the titles youve chosen use. As youre doing that, think about how your novel fits into the genre and what you can do to make a similar compelling title. Is there an expectation that the readers of the genre have for their genre? Is that related to the title? Once you feel that you have enough words (around 100) that convey the feelings and tone of your book, you can start drafting titles for your book.Begin with single-word titlesStart off with creating single-word titles. Remember, there are many books with single-word titles that do well. Some of the best are Carrie, Christine, Cujo, Jaws, and so on. Theyre simple and they convey what the book is going to be about, but they dont overplay their hands to the reader.We know that Jaws is going to be about a shark because of the cover art, but the title also elaborates on that concept. The others let the reader know that theyre about people, animals, or things with those names and the cover art supports the titles to deepen the readers understanding of the genre. Theyre horror, but they hold so much in that single word that it invites the reader to at least read the synopsis. Thats already a major part of the battle to get someone to pick up the book.Move on to combinations if neededIf single-word titles arent working for you, then start to combine the words from the list. Nothing is off limits at this point and break out a thesaurus if need be to find more words. Try for as many titles, combinations, and so on as you can. It can be adj-verb, noun-verb, or other combinations. The titles can be long, or they can be a few words, but they should evoke something and say something about your book.Some great two-word books are Animal Farm, The Alchemist, and The Help. Longer titles that do well are all of the Harry Potter novels, and most of the novels written by Robert Jordan, speci fically his Wheel of Time series. Though, they all have the same genre in common. Theyre all fantasy novels, and readers of that genre do expect a level of flair and length to the novels and their titles. The only bad idea is the one that isnt put into the list. Once you feel that youve made a hefty list of titles, try to pick out twenty possible titles, then put that list away for at least a day.Now, mull it overCreating this list and putting it away for at least a day allows you to mull things over in your mind as youre working on other books, your life, or just vegging out. The other thing that happens is that you come back to the list with an open mind and fresher set of eyes. This helps to add more combinations to the list and then will allow you to reduce the list to about five or fewer titles.Now comes the harder part, which is to ask others what they think about the titles youve come up with. The great thing about asking for an opinion is that its helpful to see what others think about the titles. The bad thing is that sometimes people are all over the place with which titles they like, and it can clutter things in your mind. Write down what people say or have them write down their impression of the titles youve created. By doing this, you can get a better sense of what your titles convey to your readers.With the list of other book titles, see if any of the titles youve created could fit on that list. Use that list along with the impressions that people had about your titles to start narrowing down the titles over a couple of days or more. This should not be a quick process, and sometimes it could result in going back through the process again to create more titles.Determining your books title is not a quick process. Photo by Filios Sazeides on UnsplashFinally, narrow it downOnce youve narrowed your choice down to a couple of titles, then you can start asking yourself some additional questions. Some of these could be, does the title convey the same ton e as the book? Does the title convey the correct genre? Does the title match the period of the book? Does the title pop? Would people be attracted to it if they saw the spine of the book? And one of the most important questions, would the reader have an idea of what the book is about just from the title of the book?The last thing that you should do with your title or titles is make sure that the title isnt too similar to the titles on your list or too generic. Having a title thats too similar to other titles could create confusion among readers. That is the last thing a new author needs, or even an established one. You dont want your title being confused with another and having people start reading your novel expecting something completely different. Or, that they dont pick your book up because they think that its something that its not.As far as a generic title, they dont sell well. They lack the wow factor that causes them to fly off the shelf or become the biggest download for eB ooks. People arent going to be drawn to something that sounds too generic because it wont spark their interest. Titles are the start of the reading process, and they need to motivate the reader to pick up the book.Once youve answered all of the questions and made sure that the title isnt too similar to other titles or too generic, then you have a title. Take time to celebrate your accomplishment because this isnt a simple process to go through. Working titles are great, but its better to start off the search for a publishing house or an agent with a well-thought-out title that speaks to the heart of the book. The closer a book is to completion, the more likely agents and publishers are to accept it.

7 Steps to Becoming a Freelance Writer

7 Steps to Becoming a Freelance Writer 7 Steps to Becoming a Freelance Writer 7 Steps to Becoming a Freelance Writer By Mark Nichol You love to write, and perhaps you’ve even had some of your work published, but you just can’t seem to get your career as a freelance writer of nonfiction off the ground. Here are some flight lessons: 1. Focus Nonfiction is an enormous universe. Map out a very small segment of the cosmos. Do you enjoy writing creative nonfiction long articles and essays with a narrative flair that reads almost like fiction? Or do you have a more practical bent, tending toward how-to articles or procedural guides? Perhaps you’d like to write reviews of books or video games or software or appliances. Narrow your topic field; you can always widen your scope later. 2. Adopt What are your favorite Web sites or magazines or books? Are there writers whose styles inspire you? Find the publications that publish the kinds of content you like to read, and study the writing techniques on display. Don’t strive to imitate; use this step simply to help you find your niche. 3. List Create a short directory of publications or publishers to target. Assuming you’re just starting out, list targets more likely to publish writing by a beginner, but don’t be afraid to include a couple more high-profile publications. And don’t neglect what’s right under your nose: community newspaper(s), local magazines, and Web sites that publicize your region’s businesses or cultural and natural assets. 4. Compile Collect some of your best writing published or otherwise that represents you well and matches the type of content those publications are looking for. 5. Contact Go to your publisher directory, look up the URL for publication Web sites, and search for submission guidelines. If there are none, send a request for guidelines to the editorial department’s email address or the information address. 6. Pitch Come up with proposals for a few articles or essays you’d like to write, match them to various publications, and send them in. Alternatively or in addition, submit completed articles on spec. (â€Å"On spec,† short for â€Å"on specifications,† means tailoring an already written piece toward a specific market and offering it for publication.) The strategy of writing on spec has its detractors, but it’s a good way to break into the writing market, and even if the piece itself is turned down, it may demonstrate to an editor that your pitch is worth a look, or that you might be a good match for an article they need a writer for. 7. Persevere Repeat step 6. If your pitch or your spec article is rejected, send it to someone else. If you strike out five or ten times, retire the idea, call in another one, and start another round with a new batch of publications. (Wait a few months before circling back around to those that turned you down previously, but never delete them from your directory.) Repeat. You may get an acceptance or an assignment on your first try. (It’s happened.) You may get turned down once, or ten times, or a hundred times. Don’t give up. If you want it bad enough, you’ll get it, eventually. Your goal is not to hear â€Å"No† a given number of times, but to hear â€Å"Yes† once, and then once more, and then once more after that, etc. An unpublished writer is a writer who has given up. If you would like more help to get started freelance writing online stay tuned for the re-opening of our Freelance Writing Course early in May. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:100 Words for Facial Expressions7 Tips for Writing a Film ReviewPersonification vs. Anthropomorphism

Prejudice and discrimination Essay Example | Topics and Well Written Essays - 1250 words - 1

Prejudice and discrimination - Essay Example Globalization has developed along two main streams namely economic and cultural. For many, globalization is equated with economic interdependence. At the dawn of the 21st century, "the scale and magnitude of global economic interaction appears to be unprecedentedContemporary patterns of economic globalization suggest the emergence of a new international division of labor" (Brahm). Many would argue that globalization has benefited the wealthier nations and pushed developing nations into disadvantaged positions. There are perceived advantages and disadvantages in globalization. Some would view globalization as a factor the divides and widens the disparity between the rich and poor nations. Others would view globalization as an instrument of peace. They argue that countries that are trading partners are less likely to wage war against each other. Globalization attempted to homogenize cultures across the continent at the expense of cultural self-identity. It has bred the polarization of society's affluent and impoverished members. Saskia Sassen posited that globalization contributed to the class polarization while Janet Abu-Lughod concluded that globalization is contributory to the rise of class disparity. If one would adhere to the concept of convergence and global community, any attempt at creating inequity and conflict within the global convergence zone should be condemned. The resurgence of prejudice and discrimination in contemporary times contravene the context of the global village. As members of the global village, our society should not allow prejudice and discrimination socially, ethically and morally. Why is there Prejudice and Discrimination Elliot Aronson in Causes of Prejudice wrote that there are four mitigating circumstances that cause prejudice. They are: (1) economic and political competition or conflict, (2) displaced aggression, (3) personality needs, and (4) conformity to existing social norms (128). Economic and political circumstances motivate prejudice especially when there is a pronounce shortage on resources and one group would want to gain some advantage over a more inferior group. Often, prejudice occurs when there is intense competition for scarce resources. For example, in the nineteenth century, Americans felt threatened about their job security when companies started taking in Chinese immigrants to fill jobs that the native white Americans would not like to take. The Americans felt the Chinese were competing with them thus derogatory and racial slurs were often resorted to vent out their displeasure (130). Prejudice could be a form of 'scapegoating' where the fault of one individual of specific characteristics was transferred to another person perceived and generalized as having the same characteristics as the former but did not have anything to do with the original offense. A transference of aggression occurred when the desire to retaliate appeared to be "too big or too vague" (131). Prejudice in some instances could be a function of a flawed personality. Some individuals had personalities that were predisposed to become prejudiced not because of external or environmental influences. Finally, prejudice was motivated by the need for compliance or conformity to social norms. People were swayed to adopt a prejudicial attitude towards certain groups of people by way of previous histories, the idea that "it's just the way things are in my town", or a tradition

Oryx and Crake Essay Example | Topics and Well Written Essays - 1250 words

Oryx and Crake - Essay Example Atwood depicts several moods and situations through few sentences and has the advantage of presenting a detailed description of a future that is unfamiliar in the minds of most readers. However, her skills in including specific details help sketch a precise vision of every such instance. The central theme of the story focuses on the process of creating newer forms of life by way of genetic engineering, which has been a phenomenon for the past several decades. This has led to the introduction of numerous weird creatures such as wolvogs and rakunks (a combination of the genes from different animals) in addition to creating life forms which are abnormally larger or smaller than their natural dimensions. The story, narrated through a series of small episodes, provides for the considerate discussion of a specific theme along each episode, thereby allowing Atwood to express her strong feelings in diverse areas. Despite the seriousness of the topic being dealt by her story, she includes a great deal of humor into her story in places like the depiction of the Martha Graham College and Jimmy, its student in English, who is the principal character in the story. ‘Oryx and Cake’ describes a period not far from our own where several aspects of life are quite similar, thereby allowing the reader a sense of familiarity along a sensible progression of time. The society as depicted in ‘Oryx and Cake’ comprises the privileged classes who thrive in closely guarded settlements and those who live around these areas in lesser favorable circumstances. The rich sell their wares to these less fortunate people, referred to in the story as ‘pleebs’, whereby the latter is clearly at the losing side of the bargain. The rich controlled the society through genetic fiddling and maintained a strict oversight over resources such as food and livestock. In fact, the

Personality Psychology Essay Example for Free

Personality Psychology Essay The term personality is derived from the Latin word persona meaning a mask. Personality is a patterned body of habits, traits, attitudes and ideas of an individual as these are organized externally into roles and statuses and as they relate internally to motivation, goals and various aspects of selfhood. According to Robert Park and Earnest Burgess Personality is the sum and organization of those traits which determine the role of the individual in the group. According to Linton, personality embraces the total organized aggregate of psychological processes and status pertaining to the individual. Parsonality says Maclver is all that an individual is and has experienced so far as this all can be comprehended as unity. According to Lundberg the term personality refers to the habits, attitudes and other social traits that are characteristic of a given individual’s behavior. By personality Ogburn means the integration of the socio-psychological behavior of the human being, represented by habits of action and feeling, attitudes and opinions. Davis regards personality a psychic phenomenon which is neither organic nor social but an emergent from a combination of the two. According to Young personality is the totality of behavior of an individual with a given tendency system interacting with a sequence of situations. On the basis of these definitions it may be said there are two main approaches to the study of personality: 1. The psychological 2. The sociological The psychological approach considers personality as a certain style peculiar to the individual. This style is determined by the characteristic organization of mental trends, complexes, emotions and sentiments. The psychological approach enables us to understand the phenomena of personality disorganization and the role of wishes, of mental conflict and of repression and sublimation in the growth of personality. The sociological approach considers personality in terms of the status of the individual in the group, in terms of his conception of his role in the group of which he is a member. What others think of us plays a large part in the formation of our personality. Thus personality is a sum of the ideas, attitudes and values of a person which determine his role in society and form an integral part of his character. Personality is acquired by the individual as a result of his participation in group life. As a member of the group he learns certain behavior systems and symbolic skills which determine his ideas, attitudes and social values. These ideas, attitudes and values which an individual holds comprise his personality. In brief it can be said: 1. Personality is not related to bodily structure alone. It includes both structure and dynamics. 2. Personality is an indivisible unit. 3. Personality is neither good nor bad. 4. Every personality is unique 5. Personality refers to persistent qualities of the individual. It expresses consistency and regularity. 6. Personality is acquired. 7. Personality is influenced by social interaction. It is defined in terms of behavior. Determinant Personality is a result of the combination of four factors- physical environment, heredity, culture and particular experiences. Geographical environment sometimes determines cultural variability. Man comes to form ideas and attitudes according to the physical environment he lives in. To the extent that the environment determines cultural development and to the extent that culture in turn determines personality a relationship between personality and environment becomes clear. Montesque in 18th century claimed that the bravery of those blessed by a cold climate enables them to maintain their liberties. Great heat enervates courage while cold causes certain vigor of body and mind. The people of mountain as well as deserts are usually bold, hard and powerful. However physical conditions are more permissive and limiting factors than causative factors. They set the limits within which personality can develop. Hereditary is another factor determining human personality. Some of the similarities in man’s personality are said to be due to his common heredity. Every human group inherits the same general set of biological needs and capacities. These common needs and capacities explain some of our similarities in personality. Man tends to resemble his parents in physical appearance and intelligence. However heredity does not mould human personality alone and unaided. We can assume that there are genes for normal personality traits just as there are genes for other aspects of human life and functioning. Heredity only furnishes the materials out of which experience will mould the personality. Experience determines the way these materials will be used. An individual may be energetic because of his heredity but whether he is active on his own belief or on behalf of others is a matter of his training. There can be little doubt that culture largely determines the types of personality that will predominate in the particular group. According to some sociologists personality is the subjective aspect of culture. They regard personality and culture as two sides of same coin. Spiro had observed the development of personality and the acquisition of culture are not different processes but one and the same learning process. Personality is an individual aspect of culture while culture is a collective aspect of personality. Each culture produces its special type or types of personality. A given cultural environment sets its participant members off from other human beings operating under different cultural environments. According to Frank culture is a coercive influence dominating the individual and molding his personality by virtue of the ideas, conceptions and beliefs which had brought to bear on him through communal life. The culture provides the raw material of which the individual makes his life. The traditions, customs, mores, religion, institutions, moral and social standards of a group affect the personality of the group members. From the moment of birth the child is treated in ways which shape his personality. Every culture exerts a series of general influences upon the individuals who grow up under it. It can be summed up that culture greatly moulds personality. The individual ideas and behavior are largely the results of cultural conditioning. However it should not be concluded that culture is a massive die that shapes all that come under it with an identical pattern. All the people of a given culture are not of same cast. Personality traits differ within any culture. Personality is not totally determined by culture even though no personality escapes its influence. It is only one determinant among others. Personality is also determined by another factor the particular and unique experiences. There are two types of experiences one those that stem from continuous association with one’s group, second those that arise suddenly and are not likely to recur. The type of people who meet the child daily has a major influence on his personality. The personality of parents does more to affect a child’s personality. The social rituals ranging from table manners to getting along with others are consciously inculcated in the child by his parents. The child picks up the language of his parents. Group influences are relatively greater in early childhood. This is the period when the relationships of the child with the mother, father and siblings affect profoundly the organization of his drives and emotions, the deeper and subconscious aspects of his personality. Group interaction moulds the child’s personality. It may also be inferred that personality is a matter of social situations. It has been shown by social researchers that a person may show honesty in one situation and not in another. The same is true for other personality traits also. Personality traits tend to be specific responses to particular situations rather than general behavior patterns. It is a dynamic unity with a creative potential. Heredity, physical environment, culture and particular experiences are thus the four factors that explain personality –its formation, development and maintenance. Beyond the joint influence of these factors however the relative contribution of each factor to personality varies with the characteristic or personality process involved and perhaps with the individual concerned. How to develop 1. - 1 - Think positive thoughts, both about yourself and others in general. The thoughts that we think soon turn into the words we say and the actions we take. Having good thoughts about yourself gives you self-confidence and self-respect, essential in any good person. . - 2 - Never lose a chance to prove yourself. In our day to day life we came across several opportunities which could help our self in defining our personality. for example if you are in a conversation with a group or a individual you must talk in a way that you can prove others what you are really. and it does not matter if you say a line or a speech. the thing which will matter is the words of yous. whether they were able to leave an impact on others or not. 3. 3 - Look for famous people w hose personality defined them. Athletes, artists, actors and musicians are people who face challenges in their careers everyday. They have to have patience and perseverance in order to succeed. Many of them are humble in spite of their success and fame. These are life skills which is learned culminate in the creation of a good personality. 4. - 4 - Look deep inside yourself and think about who you are. Many people find themselves to be better than apparent by reflection. 5. - 5 - Help wherever and whenever you can. A little sacrifice can go along way in changing another persons day. 6. - 6 - Always be yourself. If you are following some famous personality or you are being just you. Make sure that you never lose yourself. It means that you have to stick to that behavior every time. Feel it in your blood. 7. 7 Learn to love other people. Many bad personalities come about because people do not want to forgive each other and thus become filled with so much inter personal hate that they hate other people. This makes them come off as bad and self centered when all they lack is the insight to forgive and forget whatever may be the root of conflict between them. Types Of Personality 1. Type A ;amp; Type B Personality; 2. Introvert ;amp; Extrovert Personality Type A Personality Is restless, so that he always moves, walks ;amp; eats rapidly Is impatient with the pace of things Does several things at once Schedules more ;amp; more Does not have time to relax ;amp; enjoy life Type B Personality – More relaxed, sociable ;amp; balanced outlook of life Hardworking but feel no pressing conflict with people or time Slide 3: By Manjiri Shanbhag 2. Introvert ;amp; Extrovert Personalities Introvert Personality Basically shy, prefer to be alone ;amp; have difficulty in communicating. Are quite, introspective, well-ordered, emotionally unexpressive ;amp; value oriented Prefers small groups of intimate friends ;amp; plans well ahead Extrovert Personality are outgoing, objective, aggressive ;amp; relate well with people sociable, lively, impulsive, seeking novelty ;amp; change, carefree ;amp; emotionally expressive Major contributing factors to Personality : By Manjiri Shanbhag Major contributing factors to Personality Major contributing factors to Personality : By Manjiri Shanbhag HEREDITY- Heredity refers to factors that were determined at conception These are the characteristics that are generally considered to be imported completely or substantially from one’s parents. For eg. Physical stature, facial attractiveness, temperament, biological rhythms etc. The role of heredity on personality development is still an unsettled area of understanding. ENVIRONMENT- This is a broad term and includes factors such as culture which influences norms, attitudes and values that are passed along from one generation to the next and creates consistencies over time. Every culture has its own subcultures, each with its own views about such qualities as moral values and standards, cleanliness, and definition of success. Although culture has significant influences on personality development, a linear relationship cannot be established between personality and the given culture for two reasons: The cultural impacts upon an individual are not uniform, because they are transmitted by certain people-parents and others-who are not at all alike in their values and practices, and The individual has some experiences that are unique. Each individual reacts in his or her own way to social pressures, the differences in behavior being caused by biological factors. Major contributing factors to Personality Major contributing factors to Personality : By Manjiri Shanbhag Major contributing factors to Personality FAMILY- The family has considerable influence on personality development, particularly in the early stages. The process can be examined from three different perspectives: Identification can be viewed as the similarity of the behavior (including feelings and attributes) between child and model Identification can be looked as the child’s motive or desire to be like the model Identification can be viewed as the process through which the child actually takes on the attributes of the model The identification process is fundamental to the understanding of personality development SOCIALIZATION- Socialization involves the process by which a person acquires, from the enormously wide range of behavioral potentialities at are open to an individual This process involves the organizations and groups SITUATIONAL- Situations seem to differ substantially in the constraints they impose on behavior. Personality Theories : By Manjiri Shanbhag Personality Theories Personality Theories : By Manjiri Shanbhag Psychoanalytic Theory- This theory was developed by Sigmund Freud, in his 40 years of writing and clinical practice He developed The first comprehensive personality theory A method for treating neurotic ills, and An extensive body of clinical observations based on his therapeutic experiences and self-analysis Freud associated the mind as an ice-berg where in only a small portion is visible which represents the conscious experience and the other major mass below water level represents unconscious. This unconscious mind is a storehouse of impulses, passions, and primitive instincts that affect our thoughts and behavior Freud sought to explore this unconscious mind, and he did so by the method of free association. Freud saw personality as being composed of three elements- id, ego and super ego This tripartite division of personality is know an tructural model of mental life He insisted that these structures be considered as hypothetical contrcuts, since the field of neuro-anatomy was not sufficiently advanced to locate them within the central nervous system The Id- According to Freud, the Id employs to rid the personality of tension: reflex actions and primary process. Personality Theories Personality Theories : By Manjiri Shanbhag Personality Theories Contd†¦ Psychoanalytic Theory – The Ego – Ego is making you realize the reality. Mental images cannot satisfy your needs, as such the reality and existence must be considered. Ego is developed from the id due to the necessity to deal with reality. For eg, if you show images of food items to a starving man he will never be satisfied. The tension of hunger will be reduced only by having food. The Super Ego – This is third part of the personality, representing your internal representation of values, beliefs and morals of the society as learned from your parents when you were child. To function constructively in the society, you should acquire system of values, norms, ethics, and attitudes which must be compatible with the society. The super ego judges whether an action is right or wrong as per the standards raised by the society. As such the id seeks pleasure, the ego tests the reality and the super ego strives for perfection. Freud believed that the conflict between the id impulses-primarily sexual and aggressive instincts-and the restraining influences of the ego and the super ego constituted the motivating sources of personality This study contributed to four areas: Creative Behavior; ii. Dissatisfaction; iii. Group Development; iv. Leadership and influence However, since id, ego, super ego are primarily ‘ black-box’ explanation of human beings, as such the theory fails to reflect the human personality and behavior. This is the criticism which this theory faces. Personality Theories : By Manjiri Shanbhag Social Learning Theory – The social learning theories of personality consider human behavior as an important behavior. It focuses on the behavior patterns and cognitive activities in relation to the specific conditions that evoke, maintain or modify them. This behavior is emphasized by the human behavior in a particular situation There are two ways of learning : 1. through reinforcement, direct experience and 2. learning by observing others, which is called Vicarious learning. Some of the personal variables that determine what an individual will do in a particular situation include the following: Competencies- intelligence ability, social skills, other abilities. Cognitive Strategies- Habitual ways of selectively attending to information and organising meaningful units. Outcome expectations- Expectations about the consequences of different behaviors and the meaning of certain stimuli Subjective value outcome- Different individuals behaving differently in the same situations Self regulatory systems and plans- Individual differences in self-imposed goals, rules guiding behavior, self-imposed rewards for success or punishment for failure, and ability to plan and execute steps leading to a goal will lead to differences in behavior. All these variables interact with the conditions of a particular situation to determine what an individual will do in that situation The social learning theorist have been criticized for over-emphasizing the importance of situational factors in behavior to the neglect of individual differences. An individual is regarded as flexible, malleable, and passive victim of external stimuli-the permanent pawn of environmental fate. Environmental conditions are held to be superior to human nature. Personality Theories Personality Theories : By Manjiri Shanbhag Personality Theories Self Concept Theory – Carl Rogers and Abrham Maslow are credited with the humanistic theory of personality. Rogers Self Concept theory – This approach to personality is described as phenomenological, which is the study of the individual’s subjective experience, feeling, and private concepts as well as his views of the world and self. The behavior is dependent on how we perceive the world, that is the behavior is a result of immediate events as they are actually perceived and interpreted by the individual. Such an approach to personality emphasizes the self and its characteristics. This is often referred to as self theory personality because the best vantage point for understanding behavior is from the internal frame of reference of the individual himself. Basic to Rogers’ personality theory are two concept theory: self and self-actualization. The self consist of all the ideas, perceptions and values that characterize ‘I’ or ‘Me’; it includes the awareness ‘What I am’ and ‘What I can do’. Self-concept denotes the individual’s conception of the person he is. It is one’s image of oneself. This perceived (self-concept) influences both the person’s perception of the world and his own behavior. Self-actualization is the basic motivating force representing the inherent tendency of the organism to develop all its capabilities in ways which serve to maintain or enhance the person. Central to the humanistic approach are the following concepts: An individual is an integrated whole, Animal research is irrelevant to human behavior, Human nature is essentially good, Man has creative potential, and Psychological health of man is most important Personality Theories : By Manjiri Shanbhag Trait Theory – A personality trait is understood as being an enduring attribute of a person that apprears consistently in a variety of situations. A trait differentiates one from another in a relatively permanent or consistent way. This is abstract from an individual’s behavior and serves as an useful ‘ unit of analysis’ to understand personality. There are two ways of analyzing personality traits: (i) the person describes himself by answering questions about this attitudes, feelings, and behaviors; (ii) someone else evaluates the person’s traits either from what he knows about the individual or from direct observations of behavior. With the first method, a personality inventory is most often used, whereas the second usually involves using a rating scale. This is essentially a questionnaire in which the person reports reactions or feelings in certain situations. A personality inventory asks the same questions of each person, and the answers are usually given in a form that can be easily rated. This inventory is to measure a single dimension of personality or several personality traits simultaneously. A rating scale is a device for recording judgment about a trait. The rating scale is filled up by someone else by what he or she knows about the individual or by studying his or her behavior in certain situations. A major objection to trait theories is that they are very descriptive rather than analytical and are a long way from being comprehensive theories of personality. Behavior cannot be explained by trait theory. Personality Theories Personality Dimensions : By Manjiri Shanbhag Personality Dimensions Authoritarianism – Is a concept developed by psychologist Adorno during World War II to measure susceptibility to autocratic, fascist, or anti-democratic appeals. Since then the concept has been extended to the authoritarian personality, a generic term used to describe an individual who has strong belief in the legitimacy of established mechanisms of formal authority, views obedience to authority as necessary, exhibits a negative philosophy of people, adheres to conventional and traditional value systems, is intellectually rigid and opposes the use of subjective feelings. Machiavellianism- This is a term derived from the writings of Nicoli Machiavelli, which refers to individual’s propensity to manipulate people. Machiavellians would be prone to participate in organizational politics. They are also adept at interpersonal game-playing, power tactics, and identifying influence systems in organizations. Locus of Control- Refers to an individual’s belief that events are either within one’s control (internal locus of control) or are determined by forces beyond one’s control (external locus of control). These traits are m anifested in different behaviors which are significant to managers.

Outsourcing Jobs To Foreign Countries Essay -- Outsourcing Globalizati

Outsourcing Jobs to Foreign Countries Due to the lack of employment in foreign countries, companies that outsource work overseas are not only beneficial to themselves but also to the service providers being employed. The initial benefit that catches the public’s eye from outsourcing is a cost reduction on the company’s part. But that is not the only benefit from outsourcing or even the key benefit that causes companies to outsource, on the other hand, outsourcing has its disadvantages as well. Outsourcing, like every developing idea being implemented into our economy, has its pitfalls and drawbacks such as staff cuts and information leaks, there are also cases of breach of contract. Despite all the advantages and disadvantages of outsourcing, it is a wheel in motion and is becoming more than just a question of whether or not a company will outsource but it is a question of how much or how little of the company’s work will be outsourced offshore. This having been said; let us discuss the benefits an d pitfalls of offshore outsourcing. Companies not only benefit from cost reductions overseas or the ability of the company to specialize in one area of expertise but also outsourcing certain work lets designers and engineers focus on more important tasks. To illustrate, â€Å"In Calcutta, India, a team of engineers is designing bottle caps ... Back home in Indiana, a team of engineers that used to design the same bottle caps now focuses on more value-added engineering work since some of their design responsibilities have been taken away.† (Katz, J., 2006). Outsourcing from the start was initiated to reduce non-core tasks, such as inventory management and logistics from the already full list of tasks appointed to company heads, â€Å"not an ... ...g. There is an undeniable fact here, that outsourcing is no longer just a strategy to succeed but a tactic used in everyday business. References Carnevale, Dan. "Technology Companies Bring Outsourcing Home.(Rural Sourcing Inc.)." The Chronicle of Higher Education 52.31 (April 7, 2006): NA. InfoTrac OneFile. Thomson Gale. Apollo Group. 9 July 2006. Katz, J. (2006). LEARNING TO LET GO. Industry Week/IW, 255(7), 31-34. Retrieved Sunday, July 09, 2006 from the Academic Search Premier database. Panchak, P. (2006). Next-Generation Outsourcing. Industry Week/IW, 255(7), 11-11. Retrieved Sunday, July 09, 2006 from the Academic Search Premier database. "The outsourcing source book. (the pros and cons of outsourcing) (Productivity in the '90s)." Journal of Business Strategy 14.n3 (May-June 1993): 52(5). InfoTrac OneFile. Thomson Gale. Apollo Group. 9 July 2006

Loctite Company Essay

1) What is Loctite’s distribution strategy? What are the different distribution channels which are used by Loctite? Loctite’s distribution strategy is to reach a worldwide sale capability in the chemical adhesives industry. Loctite wants to offer a full range of sealant and adhesive products which meet the different needs of its customers. The company provides a great support to distributors, training the distributor’s salespeople, demonstrating new products in seminars, and explaining cases where the product has been used. The different distribution channels are through independent distributors, representative offices, exports agents, joint ventures, acquisitions of others distributors and subsidiaries. 2) How does Loctite’s channel strategy differ between the domestic North American market and international markets? In North America, Loctite sells approximately through 1,600 outlets across all over the country. Distributors ranged from small outlets to Loctite’s biggest customers. Loctite focused in selective distribution that is the reason for not being represented in most of the 50,000 potential outlets. The selective distribution allows a superior level of service for its customers, adding more value to the product. Loctite always looked for two or three distributors representing the same market, so its customers had the choice of a different supplier. Distributor had a attractive return, which is between 30% to 35% of margin. The industrial distributors were structured into 12 regions. The international market strategy was in some cases made by shipments under licensing agreements, e.g. in Japan. All products sales were made by overseas sales before the constructions of manufacturing plants. Some acquisitions and joint ventures helped to achieve a faster international expansion. Loctite acquired equity interests in its distributors around Europe. Loctite’s strategy was to penetrate in a country market with a  relationship with a distributor, and increasing stake in this market, and eventually getting the business ownership. 3) What factors are driving Loctite’s acquisition of its international distribution channels? Loctite’s acquisitions of its international distribution are driven in the most of the cases by the slow sales growth. Once a distributor establishes its business and its market share, it gets satisfied with the margin of the sales, and many times do not reinvest its profits in the business. It generates neither a higher growth nor a raise in the market share. Some distributors do not allow Loctite to have an active participation in their sales, and cash flow statements, so reinforcing Loctite to acquire the company. 4) What should Loctite do about distribution in Hong Kong? Loctite should reinforce its policy in its distributor in Hong Kong. Loctite should try to work together with this local distributor, trying to explain Loctite’s policies and improve the communication. The business, the goals, and the results expected for that distributor has to be clarified. Loctite’s P.R.C joint venture should meet with the distributor so they could specify a price range where both of the companies could make a better profit. Both companies have to analyze the market penetration so it is not penalized because of high prices, and neither the quality because of price war between those two seller companies. And Loctite should start to sell in China market.

Prescription Drug Abuse in Teenagers Essay

Although prescription drugs are not harmful if used correctly, prescription drug abuse is high in teenagers. Most parents would never think their teenagers are helping themselves to prescription medicine sitting on ones counter. The truth is, prescription drug abuse in teenagers has become very common nowadays. The drugs are easily accessible at home, or cheap to buy at school. They are highly addictive and can even cause death. Putting one’s prescriptions in a safe place may save a childs life. Prescription drug addiction usually starts with experimentation. Teenagers may be trying prescription drugs because their friends are doing it or it may just be out of curiosity. Some teenagers will turn to prescription drugs to forget their problems. As the addiction progresses, it becomes harder and harder to stop using the prescription drugs (Smith, 2010). Experimentation rarely leads to a good outcome. If one’s child starts with a simple experiment of prescription drug use, odds are it will ultimately end with addiction. Smith (2010), states â€Å"Addiction is a complex disorder characterized by compulsive drug use. People who are addicted feel an overwhelming, uncontrollable need for drugs† (Drug abuse and addiction, para. 1). When one has repeated drug use it will permanently alter the brain. The long-lasting effect on the brain changes ones ability to think, use good judgment, control ones behavior, or feel normal without the drug. It is the drug cravings and compulsions to use that make the addiction so powerful. These cravings and compulsions to use are partly cause by the changes the drugs make to one’s brain (Smith, 2010). The average prescription drug abuser will start between the ages of 12 and 17. Every day about 2,500 teenagers in this age group abuse a prescription drug for the first time (Havens, 2009). â€Å"The number of high school students who are abusing prescription pain relievers such as oxycodone (OxyCotin), a potent and highly addictive opiate, or sedative is on the rise† (Freedman, (2006), para. 3). Stimulants are the most common used, next is opiates, followed by tranquilizers, and then sedatives (Parenting Teens, 2005). The pain relievers such as Vicoden or OxyCotin are used to achieve a high, whereas the sedatives such as Xanax and Valium are used to relax or calm. These drugs can lead to dependence and addiction. Stimulants such as Adderall, Ritalin, Dexedrine, or Provigil decrease ones appetite but increases ones alertness and attention. These are dangerous because they can cause addiction, seizures, or heart attacks. Stimulants are often used to lose weight of for studying. Steroids are used to built ones bodies or promote athletic performance. The dangers involved in consuming steroids are mental and physical health effects as well as serious sexual effects (Havens, 2009). Findings from a 2005 survey conducted by the National Survey on Drug Use and Health â€Å"indicates that approximately 21% of the U. S. population age 12 and older report using any type of prescription drug nonmedically in their lifetime, 16% report us of opiate-type pain killers, 8% report tranquilizer use, 8% report stimulant use, and 2% report sedative use† (Ford, 2008, para. 10). The study also found that substance abuse can cause users to offend the law as well as impair good judgment. However, it has been found that the violations of the law are followed by the abuse of prescription drugs, or other illegal substances. Therefore if one’s teenager is addicted to prescription drugs, legal difficulties will probably follow. The researchers believe substance abuse is a definite road to a delinquent lifestyle (Ford, 2008). Reported prescription drug abuse by high school seniors in 2005 Parenting Teens (2005). According to Freedman (2006), an 18-year-old who lives in San Francisco believes as long as the prescription medication is taken properly, it is much safer than any street drug. According to the findings of the Partnership for a Drug-Free America study, forty percent said prescription were much safer than illegal drugs; while 31 percent said that there was nothing wrong with using prescription drugs once in a while† (â€Å"Prescription-Drug Use by Teens,† (2006), para. 1). Teenagers think that because a medication has a prescription for an individual, it makes it safe for everyone. Several factors are involved in prescribing certain medications such as medical conditions, age, other prescriptions on may be taking and the diagnosis of the individual. Most teenagers do not consider these factors when helping themselves to medications prescribed to someone else. Prescription drugs are easy for a teenager to acquire either from their doctors or from their own medicine cabinets. Most parents are not aware of the risks involved in leaving a bottle of prescription medication lying on the counter for everyone to have access. It will start with taking one or two at a time and then the teenager ultimately proceeds to steeling the entire bottle, buying the prescription medications at school from classmates or even lying to their doctors to obtain their own prescriptions. The increasing popularity of nonmedical prescription drug use is based on the putative advantages of prescription drugs over â€Å"street† drugs: the drugs are easier to obtain, there is less likelihood of arrest, use is more socially accepted, and there is a perception the prescription drugs are safer† (Ford, (2008), para. 10). Prevention is the best tool concerning teenagers and prescription drug abuse. Havens, (2009), â€Å"Most teenagers say parents are not discussing the dangers of prescription drugs with them† (6 Steps to Prevent Prescription Drug Abuse in Teens, para. ). It is the parent’s responsibility to monitor closely the prescription medication in the home and purchase a lock box if necessary to keep one’s teenager safe. One needs to educate one’s teenagers in the dangers of prescription medication and the factors that go into prescribing those medications to each individual. Take it as far as asking the family physician to speak with one’s teenager if necessary. Sometimes they listen to strangers better than their own parents. Take the time to ensure there are no or out-of-date medications in the home. If these medications are no longer needed, dispose of them properly by flushing those (Havens, 2009). Parents are not always aware of how dangerous their own medication can be to their teenagers. MSNBC (2010). Parents also need to educate themselves in the signs associated with prescription drug abuse. Some of the thing one needs to watch for with their teenager behavior is neglecting responsibilities, getting into legal trouble, and even problems with the relationships with one’s friends. If ones teenager is starting to fall on school grades, not do chores at home, or even skipping school a pattern of neglecting responsibilities in beginning to develop. Behavior to watch for in relationships with friends would be losing longtime friends, and sometimes fist fighting with them. One may also be fighting more than usual with one’s siblings or ones boss at the job. The signs of legal trouble can be anywhere from simple disorderly conduct to any type of major crime. If ones teenager suddenly becomes involved with the law, something is wrong (Smith, 2010). The most noticeable physical signs of a prescription drug addiction is if ones pupils are bigger or smaller than normal, ones eyes are bloodshot, grooming habit deteriorate, unusual odor on breath or clothing, slurred speech, bad coordination, and tremors (Smith, 2010). Psychological warnings one can detect are (Smith, 2010), â€Å"Unexplained change in personality or attitude, sudden mood swings, irritability, or anger outbursts, periods of unusual hyperactivity, agitation, or giddiness, lack of motivation; appears lethargic or â€Å"spaced out†, appears fearful, anxious, or paranoid, with no reason† (Drug abuse and addiction, para. 9). Warning signs that tend to show more in teenagers are when one starts being secretive about their friends, one has a new interest in one’s clothing styles, and ones teenager is suddenly in need or more privacy then usual. If one has money, valuables, or prescription medication missing, one may need to consider the possibility of one’s teenager developing a prescription drug addiction. Other common signs are depression, withdrawing from the family, using incense to hide the smell, or eye drops to cover the dilated or bloodshot (Smith, 2010). Drug rehabilitation can be a costly, but necessary, adventure. According to ChooseHelp, (2010), â€Å"the professional staff involvement at any comprehensive and quality rehab facility disallows bargain treatment, and you need to be prepared to spend a significant amount of money to get a quality and effective treatment program (The Cost of Drug Rehab, para. 3). † Considering all cost involved in housing, feeding, drug therapies, and professional involvement, prices can range from a few thousand dollars a month all the way up to $30,000 per month (ChooseHelp, 2010). Several insurance companies will absorb most of the financial burden. One needs to contact one’s private insurance company and receive all details pertaining to this type of treatment. If one contacts one’s local State Drug and Alcohol Rehabilitation Council, there are programs available to those that cannot pay nor have any insurance. One needs to take into consideration the seriousness of this addiction. When it involves a prescription drug addiction, one cannot let the cost be a factor in the determination of the treatment. According to ChooseHelp (2010), â€Å"family programs can help to heal a family harmed by the destruction and heartache of abuse; and bring back a healthier dynamic to the family as a whole (Families Need to be a Part of the Process, para. 3). † One needs to decide how much family involvement will be in the rehab process. Family involvement is extremely important not only for the family but for the addict as well. When family member are learning about the addiction from trained professionals as well as other families facing the same situation, families are taught what is most beneficial for the teen and it assures the family that they are not esponsible for the addiction (ChooseHelp, 2010). When seeking a prescription drug treatment center for teenager one needs to consider a program involving patient education as well as family education. The program should offer counseling sessions with a therapist or psychologist as well as peer group session involving several families. One needs to choose a facility close to home to achieve adequate family involvement (ChooseHelp, 2010). When the rehabilitation program is successfully completed it is also important to continue care in an outside group such as Alcohol Anonymous or Narcotics Anonymous. Information for these meetings can be obtained in one’s local phone book. If the teenager in the home has been acting differently and medication is running out sooner than usual, take the steps necessary to help him or her. Admitting he or she may be addicted to prescription drugs is not easy but the help one can receive for him or her may save his or her life. Pay attention to the warning signs, ask questions at the doctor appointments and try not to have addictive medication prescribed to one’s child, especially if the child has had a problem in the past with any type of addiction. Be careful where prescription medications are located and consider investing in a lock box. It may be a decision that saves ones teenagers’ life. If one discovers one’s teenager has a prescription drug addiction, or any other addiction, do not be afraid to seek help. Money does not need to be an issue in saving ones life. References http://www.choosehelp.com/drug-rehab/families-need-to-be-a-part-of-the-process http://www.choosehelp.com/drug-rehab/the-costs-of-drug-rehab http://today.msnbc.msn.com/id/12803776/ns/health-addictions/